The newest string to our bow is digital production. During lockdown we studied the digital landscape to better understand how content (video) be best utilised in the face of new and emerging technologies.
The most useful element of this learning includes a deep understanding of the social and digital creative platforms and user devices we make video content for almost every day.
SOCIAL MEDIA ALGORITHMS
WHY IS THIS IMPORTANT?
Remote working is the new norm, and experiential opportunities have been significantly diminished. With some brands now unable to engage their audience face to face, a major shift in engagement is now via mobile.
As content creators we need to understand how to engage through mobile beyond just video - video is still a significant factor of course, but not the only way. In order to stay relevant we must utilise the technologies that are now available to us, so an understanding of those is pivotal.
It's exciting to see what new technologies are out there and how we can leverage them.
The launch of our Undone film was scuppered when our cinema screenings were cancelled in March 2020. Without a digital strategy and production expertise we would have been unable to successfully release the film online with a social campaign.
The campaign led to the film landing at #8 in the global iTunes movie chart. Our small independent, brand-funded film was boldly sitting alongside major $30m+ budget Hollywood films such as Bombshell. Without digital insight we could not have managed this major milestone for our film project.
We look forward to sharing more examples of our digital strategy and production work soon.