Content is a word that covers a range of deliverables and is used differently by different people, we define it as either branded content, digital content or social content.
The Kiwi Sceptics campaign for Air New Zealand was a game changing content piece for the airline that delivered record-breaking online sales and picked up a raft of industry awards. It was one of the original branded content campaigns that opened up a whole new world of opportunity for brands beyond traditional advertising. Real life authenticity was a major factor to its success, and we often revisit this concept to help other brands achieve trust and engagement with their audiences. However, storytelling is key, and this is our speciality.
Whether we are making a series of short episodes for a Facebook page or an extended online short film, see the Harley Davidson example below, branded content is the bread and butter of our business, and we love making it.
CLOUDY BAY WINES
AIR NEW ZEALAND
AUDI X SYDNEY THEATRE CO.
SOCIAL AND DIGITAL CONTENT
We can convert existing 16:9 format content into any format for all digital and social for use on various platforms or devices and can advise how best these specific deliverables can be edited to maximise engagement.
We can also create other digital content from scratch such as banner ads or animated thumbnails. We often use photography to create content for digital strategies, so let us know what you’re looking for and we’ll provide you with a proposal.